The first thing you’ll notice is that the average percentage of random anchors is super high compared to the other types of anchor text we studied. This makes sense because random anchors incorporate pretty much all other anchors besides a few very specific ones.Anchor text is considered "an exact match" if it includes a keyword that mirrors the

Overuse of exact-match keywords: Earning many links where the anchor text matches a keyword phrase a site is trying to rank for.The rule of diversity applies both to internal linking and link building. To back up the statement, here are some curious cases: George Bush ranking #1 for the term “miserable failure” thanks to a successful “Google